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The pulse that powers pickleball.
What began as a backyard game with two paddles, a ball, and some tape has grown into one of Australia’s fastest-rising sports, bringing together players of all ages and abilities. As the national governing body, Pickleball Australia needed a brand that could unite a fast-moving community while celebrating the sport’s distinct personality: joyful, rebellious, inclusive, and proudly different.
The pulse that powers pickleball.
What began as a backyard game with two paddles, a ball, and some tape has grown into one of Australia’s fastest-rising sports, bringing together players of all ages and abilities. As the national governing body, Pickleball Australia needed a brand that could unite a fast-moving community while celebrating the sport’s distinct personality: joyful, rebellious, inclusive, and proudly different.
- 30%
- increase
- +30$ Million
- increase
- -2.3
- Seconds on screen
This is a quote from a client who had an amazing experience, they were so happy and will 100% come back. The team were awesome.
- V.Happy
Work Archive list
- Wesley MissionWesley MissionNot for profitBrand strategyBrand IdentityBrand voice+2 moreStakeholder engagement, Brand architecture
- Pickleball AustraliaPickleball AustraliaSportsBrand strategyBrand IdentityDigital design
- Diversity Council AustraliaDiversity Council AustraliaNot for profitBrand strategyBrandDesign+1 moreDevelopment
Think business
Build brands
Framing
the objectives you’re trying to achieve
Immersing
ourselves in your world
Solving
problems with a tailored blend of capabilities
Actioning
the tools to both ensure and measure success
Value unlocked
01.
Framing
Getting to the right problem before we start solving it.
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