A brand on a mission.

Wesley Mission's brand needed a jolt. With over 200 years of pioneering social service and championing the voices of those often overlooked, their former brand no longer reflected the depth or boldness of their work.

We reimagined their outdated symbol into a dynamic new emblem that signals momentum and reflects their mission to ‘do more good’. Subtle arrow and heart motifs are embedded within the design, merging strength with compassion. The result is a distinctive visual identity that cuts through the noise of typical not-for-profit branding by creating a memorable and inspiring mark that leads with conviction and retains the organisation’s driving spirit.

The redesign breathes new life into Wesley Mission. This is not just a logo change; it is a visual declaration that we are building the next chapter of a mission that has changed Australian lives for the better for over two centuries.

Client
Wesley Mission

We think business
Stakeholder engagement
Service architecture

We orchestrate brand
Brand platform, Brand identity, Brand voice, Brand guidelines, Website consultation, Brand application