We are a team of creative
and strategic thinkers.
The Contenders.
Where business meets brand.
Since being founded in 2012 to bring together business strategy and brand creation, we have grown to become one of Australia’s leading consultancies. A mix of experienced strategists, creatives and designers, we’re proud of the many local and international awards we’ve won, but today, winning for us means one thing: helping you achieve your goals.
We believe the best outcomes happen when you work with a senior team who listens properly, challenges where needed, and stays accountable to the result; not just the output. Because in today’s environment, where scrutiny on investment is higher than ever, brand cannot sit apart from performance. And as AI accelerates execution, the real differentiator is no longer speed, its judgment. Knowing what to do, what not to do, and how to make it count.
That’s why we developed our Contenders Value Model™, a bespoke approach that connects a customised combination of business, brand, marketing and design into a single framework that ensures every project delivers a return on investment.
We also believe that relationships are earned. In today’s world, you shouldn’t stay committed to us unless we are fully committed to delivering impact for you.
That’s how we work. And that’s how we stand in your corner.
We are famous for our collaborative approach to tackling any challenge and crafting brands which deliver results for those who work for and support them.
Our bespoke diagnosis, development and design process shapes businesses and brands that are clearly positioned, communicated and considered to help you navigate today's complex and uncertain operating environment.
“
There’s only one agency in Australia who can give you the strategic, relevant research-backed insights and advice at a time like this… The Contenders are the best I know.
– MARK RITSON
We build brands grounded in insight and executed for impact
01
Diagnosis
Brand Audits
Research and Strategy
Experience Audits
Community Engagement
02
Strategy
Brand Positioning
Brand Architecture
Private Brand Strategy
Brand Voice
Employee Value Proposition
Product Innovation
03
Design
Brand Naming
Brand Identity Design
Strategic Packaging Design
Brand Applications
Brand Messaging
Digital Experience Design
Brand Animation and Video
Retail Experience Design
Sonic Identity
04
Implementation
Brand Guidelines
Brand Launch
Stakeholder Management
Customer Value Propositions
Brand Training
Brand Templates
05
Measurement
Brand Performance Tracking
Brand Management
and Governance
Effectiveness Modelling
A proven approach that spans the globe and across sectors.
01
For Purpose
Dementia Australia
Expression Australia
Hammond Care
Headspace
InLife
Meli
Mission Australia
Our Watch
02
Corporate
Andisor
ANZ
Bendigo Bank
Blundstone
Cohesio Group
Cube Group
GMHBA
Halaxy
HBF
Hirdaramani
Mercer
Monash IVF
Psychology Australia
03
FMCG
Asahi
Baiada
Birds of Isle
General Mills
Honeysuckle
Little Big Dairy Co
LVMH
QV
Real Dairy
Remedy Drinks
04
Retail
Australia Post
Bapcor
Bunnings
Coles
IGA
Metcash
Petstock Group
Super Retail Group
05
Government
Albury City Council
Albury Wodonga
Australian Marine Parks
Australian Taxation Office
City of Darebin
Climate Active
Fire Rescue Victoria
Freedom of Information Commissioner
Parks Australia Uluru-Kata Tjuta
PTV
State Library Victoria
06
Cultural and Education
Brighton Grammer
Fintona
Geelong Arts Centre
Melbourne Business School
Melbourne Sports Centres
Nyaal Banyul
The Florey