We are a team of creative
and strategic thinkers.
We are famous for our collaborative approach to tackling any challenge and crafting brands which deliver results for those who work for and support them.
Our bespoke diagnosis, development and design process shapes businesses and brands that are clearly positioned, communicated and considered to help you navigate today's complex and uncertain operating environment.
“
There’s only one agency in Australia who can give you the strategic, relevant research-backed insights and advice at a time like this… The Contenders are the best I know.
– MARK RITSON
Our Values
Be yourself
and be great
We want your true talents to shine and for you to push the work as far as you can, but always play nice and participate as a team player.
Have a point
of view
Up, down, junior or senior.
Wherever you fit within our organisation, you have a valuable perspective and we want to hear it. Especially if it’s different.
Solve problems,
don’t make them
If you see a problem, solve a problem. We don’t need tormented souls, we need proactive people focused on making things better.
Feed your passion
and curiosity
You’re smart and curious, but what really sets you apart in this brand game is your passion, determination and grit. You work hard but also have a life outside.
We build brands grounded in insight
and executed with consideration.
01
Diagnosis
Brand Audits
Research and Strategy
Experience Audits
Community Engagement
02
Strategy
Brand Positioning
Brand Architecture
Private Brand Strategy
Brand Voice
Employee Value Proposition
Product Innovation
03
Design
Brand Naming
Brand Identity Design
Strategic Packaging Design
Brand Applications
Brand Messaging
Digital Experience Design
Brand Animation and Video
Retail Experience Design
Sonic Identity
04
Implementation
Brand Guidelines
Brand Launch
Stakeholder Management
Customer Value Propositions
Brand Training
Brand Templates
05
Measurement
Brand Performance Tracking
Brand Management
and Governance
Effectiveness Modelling
A proven approach that spans the globe and across sectors.
01
For Purpose
Dementia Australia
Expression Australia
Hammond Care
Headspace
InLife
Meli
Mission Australia
Our Watch
02
Corporate
Andisor
ANZ
Bendigo Bank
Blundstone
Cohesio Group
Cube Group
GMHBA
Halaxy
HBF
Hirdaramani
Mercer
Monash IVF
Psychology Australia
03
FMCG
Asahi
Baiada
Birds of Isle
General Mills
Honeysuckle
Little Big Dairy Co
LVMH
QV
Real Dairy
Remedy Drinks
04
Retail
Australia Post
Bapcor
Bunnings
Coles
IGA
Metcash
Petstock Group
Super Retail Group
05
Government
Albury City Council
Albury Wodonga
Australian Marine Parks
Australian Taxation Office
City of Darebin
Climate Active
Fire Rescue Victoria
Freedom of Information Commissioner
Parks Australia Uluru-Kata Tjuta
PTV
State Library Victoria
06
Cultural and Education
Brighton Grammer
Fintona
Geeling Arts Centre
Melbourne Business School
Melbourne Sports Centres
Nyaal Banyul
The Florey