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The price of broken promises

Why the collapse of the middle-class promise is reshaping consumer behaviour, and forcing brands to choose between undeniable value and genuine distinction.

Joe Rogers /September 28, 2026

General business

Big tech ate our attention. AI is hungry for something else.

How AI is shifting technology from an attention economy to an intimacy economy, and why the brands that win will be those that build genuine trust, emotional relevance and a distinctive point of view.

Joe Rogers /July 2, 2026

General business

Why hard work is losing its brand

Why the fading promise that hard work leads to reward is reshaping consumer values, and why brands need a stronger, more distinctive point of view to stay relevant in the autonomy age.

Joe Rogers /May 8, 2026

General business

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EP 01

Why Most Rebrands Fail

W/ Joe Rogers + Mark Ritson