Why the collapse of the middle-class promise is reshaping consumer behaviour, and forcing brands to choose between undeniable value and genuine distinction.

Joe Rogers /September 28, 2026

General business

How AI is shifting technology from an attention economy to an intimacy economy, and why the brands that win will be those that build genuine trust, emotional relevance and a distinctive point of view.

Joe Rogers /July 2, 2026

General business

Why the fading promise that hard work leads to reward is reshaping consumer values, and why brands need a stronger, more distinctive point of view to stay relevant in the autonomy age.

Joe Rogers /May 8, 2026

General business

How rising costs, platform power and AI are reshaping the economics of growth, and why the smartest businesses will combine technology with the judgement, creativity and human capital that machines can’t replace.

Joe Rogers /March 5, 2026

General business

How AI’s economics are reshaping productivity, ROI and the communications industry, and why the organisations that adapt fastest will combine new technology with more agile ways of working and human judgement.

Joe Rogers /November 27, 2025

General business

What Australia’s stalled productivity and rising economic pressures can teach us about brand strategy; and why growth depends on making sharper choices about where to compete, how to differentiate and where value can be created.

Joe Rogers /September 1, 2025

General business