Forging a courageous new identity for diversity and inclusion

Diversity Council Australia, a leading Australian voice for workplace diversity and inclusion, sought a revitalised brand strategy and visual identity to match its growing public role in building stronger organisations for a stronger society. Strategically positioned at the intersection of courage and pragmatism, the brand captures the essence of breaking barriers and initiating crucial, often uncomfortable conversations with empathy and expertise.

The outward pushing letterforms signal momentum and determination, reflecting DCA’s leadership and commitment to change. Shifting from a literal to a symbolic expression, the brand system now speaks more powerfully to employees, leaders, decision makers and the wider community.

The revitalised identity does not just represent DCA, it empowers it. It is a brand built to lead the conversations that matter, and to help create a fairer, more equitable Australian workplace.

Client
Diversity Council Australia

We think business
Stakeholder engagement
Service design
Creative consultation

We orchestrate brand
Brand strategy, Brand architecture, Brand voice, Brand identity, Brand guidelines, Website intent and consultation, Brand applications, Brand video