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Gather round to experience a new perspective.
Nyaal Banyul Geelong Convention and Event Centre pays homage to the site’s history on the iconic Western Beach cliffs in Djilang (Geelong). For thousands of years, the Wadawurrung People have come together here to yarn, celebrate, share songs and dance, trade, make decisions, solve problems and pass on knowledge.
Forging a courageous new identity for diversity and inclusion.
Diversity Council Australia, a leading voice for workplace diversity and inclusion, needed a refreshed brand strategy and visual identity to reflect its growing role in shaping stronger organisations and a stronger society. Positioned at the intersection of courage and pragmatism, the brand reflects DCA’s drive to break barriers and lead important, often challenging conversations with empathy and expertise.
The pulse that powers pickleball.
What began as a backyard game with two paddles, a ball, and some tape has grown into one of Australia’s fastest-rising sports, bringing together players of all ages and abilities. As the national governing body, Pickleball Australia needed a brand that could unite a fast-moving community while celebrating the sport’s distinct personality: joyful, rebellious, inclusive, and proudly different.
A brand on a mission.
Wesley Mission's brand needed a jolt. With over 200 years of pioneering social service and championing the voices of those often overlooked, their former brand no longer reflected the depth or boldness of their work.
Pioneering the future of fertility.
In a world where parenthood is being postponed, LGBTIQ+ family-building is a societal norm, and more singles are exploring alternative pathways to parenthood, Monash IVF needed to update its brand to reflect evolving societal views while maintaining the scientific credibility built over decades. We positioned the brand to build on its heritage as an IVF pioneer, crafting a clear narrative around the bold, progressive future of reproductive health.
Australia’s initiative for climate action.
Working with the Australian Government on their carbon neutral certification initiative was a major opportunity. This influential collaboration between government, business, and the community empowers Australians to take positive climate action. The key challenge was establishing a system that functions seamlessly as both a consumer-facing brand and an authoritative certification mark – building long-term equity while delivering instant credibility alongside major Australian icons like QANTAS and the Sydney Opera House.
More Projects
- Pickleball AustraliaPickleball AustraliaSportsBrand strategyBrand IdentityDigital design+6 moreMarketing strategy, Design systems & implementation, Brand guidelines, Brand, Content & communications, Brand architecture
- Diversity Council AustraliaDiversity Council AustraliaNot for profitBrand strategyBrandDesign+7 moreDevelopment, Design systems & implementation, Messaging matrix, Brand voice, Brand Identity, Stakeholder engagement, Digital design
- Wesley MissionWesley MissionNot for profitBrand strategyBrand IdentityBrand voice+2 moreStakeholder engagement, Brand architecture
- Monash IVFMonash IVFHealth care & social assistanceBrand IdentityDevelopmentBrand strategy+2 moreDesign, Customer & behavioural strategy
- Climate ActiveClimate ActiveGovernment administration & public servicesBrand strategyBrand IdentityCategory & competitor analysis
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We believe impact starts with clarity: clarity about what an organisation is trying to achieve, where brand and marketing can add value, and what success looks like.
