The end of an era: how branding lost the plot
The idea of identifying something as different …
Why brands are losing their edge
To quote the country singer Brett Cobb, …
Why 2024 was the tipping point, and what comes next
2024 represented something we can’t fully capture …
The stories we share
Everything in life is a story as narrative is how we pass information…
Come to your senses: creating brand experiences
Two years ago I took my daughters on a tour of the Sydney Opera House.
Out with the old, in with the...
Corporate profit season here is drawing to a close.
Building brand trust for regional governments
Australia’s regional communities are facing challenges that threaten their future growth.
Refresh your brand, don't reposition it
I have been having multiple dental surgeries over the last few months
Testing the waters: how to ensure your communication makes waves
George Bernard Shaw once said that, ‘The single biggest problem in communication is the illusion …
The secret sauce for survival
My fellow Canadians are famous for many firsts.
The future of rural councils is metro millennials
Tens of thousands of metro millennials are choosing to call regional Australia home.
Sweat equity: building stronger communities with marketing workouts
In another lifetime I was a professional contemporary dancer.
One of the greatest issues facing local government?
Marketing segmentation is the natural result …
Gems and garbage: redefining competition
Amazon, similar to Google, is facing a challenge …
How building great destination brands means working together
Every system straddles stability and change
The future is already here
Coming out of the earnings season, there are causes for optimism and pessimism for the Australian economy.
Building brand together: the art of dialogue in local government
Brand is and always has been about identity.
Framing a super-sized problem
The RBA has announced its intentions to keep the cost of capital higher for longer.
The productivity paradox
Australia is going through an identity crisis. From the gap in housing affordability, …
Three gears, one destination
Progress against big goals is often made in small steps but only in the fullness of time …