One of the world’s first free public libraries.

With the rise of technology, there were some perceptions that the State Library of Victoria was old, stuffy and no longer relevant in the digital age. Not only that, people also thought the library was a place for academics and students only. But nothing could be further from the truth. Home to Australia's largest source of information, multimedia, events, activities, and one of the biggest online databases you’ll ever find, we set about repositioning the brand in a way which brought modernity and approachability. We also aimed to demonstrate how this 150-year-old institution has never been more relevant than today.

Client
State Library of Victoria

We think business
Value proposition, stakeholder engagement

We orchestrate brand
Brand strategy, brand identity, key messages, brand guidelines, brand application