Leading disability support in Australia with authenticity

InLife is a growing disability support provider with an ambitious vision for the future. Driven by an active and compassionate team, they’re working to transform people’s experience of disability support. Key to this is changing the binary idea of ‘abled vs disabled’ into an understanding that we all have different levels of ability. InLife supports the social model of disability, which highlights that people are disabled by society, not their condition or diagnosis. Wanting to make a difference in a sector of stereotypical depictions of disability, we utilised consultation and workshops to build a brand that captures the beauty, interactions and relationships that stand out in everyday life. By focusing on authenticity, warmth and joy, we were able to avoid the culture of ‘inspiration porn’, a phrase coined by the late Stella Young.

Client
InLife

We think business
Consumer research design, category mapping, value proposition, stakeholder engagement

We orchestrate brand
Brand strategy, brand identity, key messages, brand guidelines, brand application