Distilled to be different.
In a world full of premium spirits that focus on craft and provenance, Honeysuckle breaks the mould by leading with taste and promising a better drinking experience. The challenge was to capture this in a way which challenged category conventions. We worked with the team to create a brand that focuses on the continual exploration of exotic flavours to make better tasting drinks. This distinct approach to making is represented through graphic language based on birds of paradise; bringing to life the brand concept, 'distilled to be wild'.
Client
Honeysuckle Distillery
We think business
Category mapping, portfolio architecture, innovation platform, value proposition, stakeholder engagement
We orchestrate brand
Brand strategy, brand architecture, brand identity, key messages, brand guidelines, brand application, communication strategy
Awards
Better Future 2021: Silver
Photographer: Jana Langhorst
Photographic Art Director: Maria Crews
Photographic Stylist: Lee Blaylock
“After my first meeting with the Contenders, I just knew they understood the brief and would deliver something special. The whole team has a passion and depth of understanding of the market dynamics, client and shopper. Across all facets of our work together they have lifted the bar, challenged the status quo, and delivered a striking piece of brand imagery with substance.”
— Co-founder