Celebrating the bond between pets and people.

Ahead of their successful sale to Woolworths, we were asked by one of Asia’s fastest growing retailers to create their new group brand. The new brand needed to house a leading Pet retail format, three successful DTC platforms, specialist vet brands, services like dog daycare and a large charity. From extensive consultation with investors, team members and consumers it was clear that what united everyone was a passion for pets, people and our planet. We leveraged this insight to build a group purpose that created clarity across the business by rewarding and inspiring the moments where people and pets connect. This drove the positioning of the newly-named organisation, Petstock Group, as a celebration of how pets help us create a better world. The brand identity is an energetic, welcoming and colourful expression of the joy that our furry friends bring and the purpose that unites the Petstock team members who serve them.

Client
Petstock Group

We think business
Category mapping, portfolio architecture, value proposition, stakeholder engagement

We orchestrate brand
Brand strategy, brand architecture, brand identity, brand voice, key messages, brand guidelines, brand application, employer branding, communication strategy 

Awards
Better Future 2022:
Silver