One of the world’s best clothing manufacturers.

If you don't know Hirdaramani, we're pretty sure you know Levi’s, Patagonia, Calvin Klein, and the many household names for which they design and manufacture clothing. This Sri Lankan powerhouse is a pioneer of the apparel industry and one of the most highly innovative and sustainable players in the global clothing market. The challenge? With the next generation of family members stepping up into leadership roles, Hirdaramani needed to articulate its brand beyond its family legacy, and unite their 55,000 employees across six countries. In order to achieve this, we built the creative, strategic and employer brand which all derived from the idea of ‘Future Made’, ensuring this powerful B2B brand was set up for future success.

Client
Hirdaramani Group

We think business
Category mapping, portfolio architecture, value proposition, stakeholder engagement

We orchestrate brand
Brand strategy, brand architecture, brand identity, brand voice, key messages, brand guidelines, brand application, employer branding, communication strategy