A modern fire service for modern Victoria.

As Victorian firefighting stepped into a significant new chapter in their history, we were privileged to work with them on the identity for the newly established Fire Rescue Victoria (FRV). Merging Melbourne Fire Brigade (MFB) and CFA firefighters, FRV is a united front in protecting the entire state of Victoria in times of emergency. We helped create a dynamic and responsive brand identity and an organisational logo which integrates their traditional badge design. This approach is then complemented by a visual system which brings modernity, distinctiveness and flexibility. We are honoured to have contributed in a small way to the crucial role this organisation plays in our communities.

Client
Fire Rescue Victoria

We think business
Category mapping, stakeholder engagement

We orchestrate brand
Brand strategy, brand identity, brand guidelines