Ignite invites consumers to step into their brand world.

We were excited to develop the brand strategy and visual system for Ignite Fire Place Studios (owned by Glen Dimplex), a gas, electric and wood fireplace retail network. Through gaining an understanding of the ways in which their consultants inspire confidence through their knowledge and range, we were able to capture the organisation’s essence – the moment inspiration sparks. This magical instant when an idea comes alive is embodied as a vertical strike in the brand mark and is leveraged through the entire visual system. Yet, what took this project to the next level, was the invitation to also build an elevated in-store experience. Curated like an art gallery, Ignite stores offer an immersive space, where every single touchpoint is considered and reflects a premium design aesthetic. This allows clients to step directly into the brand world, through sight, sounds, smell and touch. In this way the Ignite brand is able to embody their essence during the entire customer journey.

Client
Glen Dimplex

We think business
Category mapping

We orchestrate brand
Brand strategy, brand identity, brand guidelines, brand application