One of the most beloved
communities in Australia.

When VicDeaf came to us, they had outgrown their name. Not only had they moved beyond the borders of Victoria they were also supporting other marginalised groups beyond the Deaf community. We were thrilled to support their ambitious future and embarked on developing a new name, brand strategy and visual identity. The big idea? We directly engaged with the Deaf community to capture the movement of Auslan sign language in lights – a powerful expression of individuality – and used this as the basis for the brand mark and system. We are honoured that this brand has been so well embraced by the community it serves, and the mark has been formally recognised as a sign in the community.

Client
Expression Australia (formerly Vicdeaf)

We think business
Business model development, consumer research design, category mapping, value proposition, stakeholder engagement

We orchestrate brand
Brand strategy, brand architecture, brand identity, key messages, brand guidelines, brand application

Awards
Transform 2019:
Gold

Better Future 2019:
Silver