Megan Rogers
BUSINESS DIRECTOR
Megan is an award-winning marketing and business leader with more than twenty years’ experience connecting brand and marketing decisions to wider organisational objectives. Her career spans senior leadership roles across government, major public institutions and complex stakeholder environments, including leading the marketing function as CMO of the State Library of Victoria. She brings a strong understanding of how organisations operate in practice (the competing priorities, governance requirements, customer expectations and internal dynamics that shape whether strategy succeeds) and is particularly skilled at ensuring that work is not only strategically strong, but capable of creating measurable impact.
She also has extensive experience working with boards, executive teams and senior leaders, helping them navigate complex decisions, build alignment and bring internal and external people along for the journey. Megan holds a Bachelor of Science/Arts, a Master of Marketing and a PhD, bringing together commercial thinking, analytical rigour and a deep appreciation of and enjoyment in building strong, long-term partnerships. Her approach is grounded in a simple principle: strategy should give organisations a stronger line of sight between the work they do and the outcomes they are trying to achieve.
When not at work, you can find Megan spending time with her husband and two daughters, reading, starting to celebrate Christmas way too early and annoying everyone in the process, and working on her other passion as an author of fiction with HarperCollins Australia.
Favourite Project
Australia’s initiative for climate action.
Working with the Australian Government on their carbon neutral certification initiative was a major opportunity. This influential collaboration between government, business, and the community empowers Australians to take positive climate action. The key challenge was establishing a system that functions seamlessly as both a consumer-facing brand and an authoritative certification mark – building long-term equity while delivering instant credibility alongside major Australian icons like QANTAS and the Sydney Opera House.
