Ten years in
Joe Rogers Joe Rogers

Ten years in

The Contenders is turning ten this year. I agreed to help start it because I wanted to build something valuable …

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The return of rules
Joe Rogers Joe Rogers

The return of rules

Welcome back. If you are like over 10 million of your Australian mates, you have been overseas, interstate …

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The price of change
Joe Rogers Joe Rogers

The price of change

Amongst the drops in consumer confidence, spikes in covid clusters, and consistent climate disasters …

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A Brand New Era Begins
Joe Rogers Joe Rogers

A Brand New Era Begins

Welcome to 2021. A world of wonder where the new Twitter office has become a touch more civil, Facebook has become more savage, squirrel fur hats are on the up, and orange hair is on the out. Face masks are still required in supermarkets…

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A Brand of Better: How 'Green' Should be Redefined
Joe Rogers Joe Rogers

A Brand of Better: How 'Green' Should be Redefined

While waiting for Trump to finally confirm his loser status last week we suffered a loss much closer to home – our twelve-year-old family dog, Dewey. He was a friend and a constant companion through the ups and downs…

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The future of brand is vertical
Joe Rogers Joe Rogers

The future of brand is vertical

It’s nearly spring here in Victoria where the longer and lighter days give you more time to fixate on what might happen to you after mistakenly touching the Hello Fresh delivery without your safety mittens on…

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