How does your brand think?
Hello from the education state, the home education state that is. Victoria is discovering that having the kids round the de-facto boardroom means more colouring in and less concentration. Karen from the accounting team…
Meet the Whales and Fish of branding
Bonjour from Lockdown 2.0! 2020 feels like the future showed up for dinner early while we were all still in the bathroom getting ready. From lockdowns to more locking up in ‘one’ China, from taking a knee…
Pandemic prosperity: The four factors retailers need to thrive, not just survive
Electrical tape. Hard wearing, utilitarian, the defining visual symbol of the COVID-19 crisis. It’s everywhere these days; hanging out with its mates ‘caution tape’ and ‘orange safety buntings’. It’s all the rage…
What killed business as we know it? Not Coronavirus
Does it ever come back? This week I watched Vela (a You Tube Vlog) starring a slightly subdued (possibly drugged) John John Florence, his little bro and a few mates…
Necessity: Drives us, drives our brands
How do we refrain from focussing too much on the here and now during times of crisis? For me, it’s about turning off the emotional monster that saw me nick Panadol from Costco.
Wash your hands; not your brands
Is this going to be the year of transmission? There is a great scene at the end of the film Contagion where we see the bat bite a piece of fruit…
The future of food: A win for cows; business as usual for chickens
Food is intrinsic to being human. Not just for our survival, but what, how and why we consume helps shape our identity.
Branding Insights for 2020
Looking back on the year that was in brand, highlights two transformations: the reshaping of trust and the impact of technology…
Australian Government rebrands climate action initiative
Aims to become the ‘Heart Foundation tick’ of climate action. Read about our work with Climate Active in CMO Magazine.
The roof is on fire: Brands should be fired up about change
Fire on our continent is nothing new; but our reaction is. Our response used to connect us, but now it divides…
Government carbon neutral certification rebrands to Climate Active
The Australian Government’s carbon neutral certification has recently been renamed, rebranded and relaunched. Read about our work with Climate Active in B&T.
Halaxy's galactic rebrand: How Halaxy's new brand helps them take on the world
Brand is the best gig in the world because of one simple thing: our clients. We are lucky to meet so many…
Uluru Kata-Tjuta National Park (UKTNP) launches a new brand identity
This week, Uluru Kata-Tjuta National Park (UKTNP), the world heritage listed destination renowned for its unparalleled natural and cultural values, launches a new brand identity.
A new approach to brand strategy: The good, the ugly and the really ugly of brand strategy
A few weeks back in Lemoore California, closer to the peaks of the Sierras than the breaking waves of Santa Cruz…
The era of marshmallow brands: How can you stop your brand being too gooey inside?
One of the most famous social science studies in history is Stanford’s ‘Marshmallow Study’...
The fluffies brand awards: Our take on FY19's best brand work
One thing you learn running a business is that you stop thinking in calendar years and start thinking in financial ones…
The future of retail: How retail is retelling its story
The Australian lifestyle is our economic miracle. In fact, the secret of retail in this country is our continual…
Unicorns, horses and goats: Are brands just dressed-up unicorns?
The ancient Greeks believed India was filled with unicorns. They told stories of graceful…
Terrorism and branding: Sri Lanka and the aftermath
Last week I was in Sri Lanka. Over the past year I’ve been fortunate enough to visit the Isle of Ceylon…
Is this branding's biggest mistake?
I worked in the island nation of Mauritius from 1998 to 2000 and it changed the course of my life…