Uluru Kata-Tjuta National Park (UKTNP) launches a new brand identity

This week, Uluru Kata-Tjuta National Park (UKTNP), the world heritage listed destination renowned for its unparalleled natural and cultural values, launches a new brand identity.

To say we feel honoured and humbled to be a part of this experience is an understatement. Owned and cared for by Anangu, the landscape is the sacred home of one of the oldest living cultures in the world.

Which meant this was no ordinary destination brand project. Anangu inspired us to see a deeper perspective. Through their wisdom, we saw the layers of culture and country, and discovered the connection between ourselves and the natural world.

Thank you UKTNP, Parks Australia and Anangu for allowing us to share this experience with you. It will be one none of us forget.