The brain redefined: Transforming the Florey Institute brand.

The Florey Institute of Neuroscience and Mental Health is a world-class centre dedicated to understanding the last frontier of medical research: the human brain. Despite its prestigious status, the institute’s brand was feeling dated and was struggling to inspire stakeholders. Through a process of engagement, brand strategy, tagline and identity development and guidelines, we created a bold and inspiring brand that reflects the Florey’s commitment to excellence, collaboration, and innovation in the field of neuroscience.

Client
The Florey

We think business
Category mapping, stakeholder engagement, value proposition

We orchestrate brand
Brand strategy, brand architecture, brand identity, tagline, key messaging brand guidelines, brand application