A digital health platform like no other.

We set about developing a new brand name, strategy and visual identity for an existing, already global business. The kicker? The name needed to be trademarked in sixty-three jurisdictions globally, so we partnered with intellectual property lawyers to get the job done. Our challenge? To capture the unique philosophy of HealthKit through a name which could be owned globally, but most importantly to define the team’s business in a way in which the old name never could. Challenge accepted.

Client
Halaxy (formerly HealthKit)

We think business
Business model development, category mapping, value proposition

We orchestrate brand
Brand strategy, brand identity, brand voice, key messages, brand guidelines, brand application, employer branding, communication strategy

Awards
Transform 2020:
Gold

Better Future 2020:
Silver