The price of change
Joe Rogers Joe Rogers

The price of change

Amongst the drops in consumer confidence, spikes in covid clusters, and consistent climate disasters …

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A Brand New Era Begins
Joe Rogers Joe Rogers

A Brand New Era Begins

Welcome to 2021. A world of wonder where the new Twitter office has become a touch more civil, Facebook has become more savage, squirrel fur hats are on the up, and orange hair is on the out. Face masks are still required in supermarkets…

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A Brand of Better: How 'Green' Should be Redefined
Joe Rogers Joe Rogers

A Brand of Better: How 'Green' Should be Redefined

While waiting for Trump to finally confirm his loser status last week we suffered a loss much closer to home – our twelve-year-old family dog, Dewey. He was a friend and a constant companion through the ups and downs…

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The future of brand is vertical
Joe Rogers Joe Rogers

The future of brand is vertical

It’s nearly spring here in Victoria where the longer and lighter days give you more time to fixate on what might happen to you after mistakenly touching the Hello Fresh delivery without your safety mittens on…

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How does your brand think?
Joe Rogers Joe Rogers

How does your brand think?

Hello from the education state, the home education state that is. Victoria is discovering that having the kids round the de-facto boardroom means more colouring in and less concentration. Karen from the accounting team…

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Meet the Whales and Fish of branding
Joe Rogers Joe Rogers

Meet the Whales and Fish of branding

Bonjour from Lockdown 2.0! 2020 feels like the future showed up for dinner early while we were all still in the bathroom getting ready. From lockdowns to more locking up in ‘one’ China, from taking a knee…

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