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The Contenders | We think business - We orchestrate brand | Brand Strategy & Design Agency
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The Contenders | We think business - We orchestrate brand | Brand Strategy & Design Agency
Work
Approach
About
Thoughts
Webinars
Contact
Work
Approach
About
Thoughts
Webinars
Contact
The future of retail: How retail is retelling its story
Joe Rogers 7/23/19 Joe Rogers 7/23/19

The future of retail: How retail is retelling its story

The Australian lifestyle is our economic miracle. In fact, the secret of retail in this country is our continual…

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Unicorns, horses and goats: Are brands just dressed-up unicorns?
Joe Rogers 6/20/19 Joe Rogers 6/20/19

Unicorns, horses and goats: Are brands just dressed-up unicorns?

The ancient Greeks believed India was filled with unicorns. They told stories of graceful…

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Terrorism and branding: Sri Lanka and the aftermath
Joe Rogers 5/27/19 Joe Rogers 5/27/19

Terrorism and branding: Sri Lanka and the aftermath

Last week I was in Sri Lanka. Over the past year I’ve been fortunate enough to visit the Isle of Ceylon…

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Is this branding's biggest mistake?
Joe Rogers 5/6/19 Joe Rogers 5/6/19

Is this branding's biggest mistake?

I worked in the island nation of Mauritius from 1998 to 2000 and it changed the course of my life…

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Stop blanding, start branding: How we need to get back to work
Joe Rogers 4/7/19 Joe Rogers 4/7/19

Stop blanding, start branding: How we need to get back to work

We start this post with an interesting fact from my childhood about sheep. It was a relevant fact when my folks…

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How wealth sources change the world: Is data the new gold rush?
Joe Rogers 3/20/19 Joe Rogers 3/20/19

How wealth sources change the world: Is data the new gold rush?

I spent most of my youth in a small community called South Maitland, Nova Scotia. Established in the late 1800s…

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The year of retail reckoning: Dear Myer, we've lost the love. Sorry, love the Australian Middle Class
Joe Rogers 2/28/19 Joe Rogers 2/28/19

The year of retail reckoning: Dear Myer, we've lost the love. Sorry, love the Australian Middle Class

A poor Christmas, lacklustre clearance sales, and a cocktail of falling dollar, low wage growth and the end of..

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Be my valentine: How to get your brand some lovin'​
Joe Rogers 2/11/19 Joe Rogers 2/11/19

Be my valentine: How to get your brand some lovin'​

Be cool. I was considered a shy guy growing up and this was the best love advice I was ever given…

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When companies behave badly: Is more purpose really what we need?
Joe Rogers 1/24/19 Joe Rogers 1/24/19

When companies behave badly: Is more purpose really what we need?

2018: the year of the trust crisis. From global #metoo, to boys in hoodies becoming the new shadowmen in suits…

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In the spirit of reconciliation, The Contenders acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We recognise the immense contribution of Aboriginal and Torres Strait Islander cultures to society and the arts and are committed to work towards a just, equitable and reconciled Australia through our work and personal lives.

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