The Contenders
 With a new vision to evolve beyond camping, to all forms of accomodation and adventure, we needed to capture the differentiation of the brand and cut through the cluttered travel market.

Youcamp

• Discovery & Insights • Brand Strategy • Brand Identity • Brand Guidelines • Brand Application

Launched in 2013, Youcamp is a travel website committed to providing unique and rich outdoor camping adventures by connecting private landholders with travellers across Australia. 

 With a new vision to evolve beyond camping, to all forms of accomodation and adventure, we needed to capture the differentiation of the brand and cut through the cluttered travel market.

With a new vision to evolve beyond camping, to all forms of accomodation and adventure, we needed to capture the differentiation of the brand and cut through the cluttered travel market.

 Engaging with the founding team and key stakeholders, we identified the need to move from a functional positioning to one that revolved around the overarching emotional benefit Youcamp offered.

Engaging with the founding team and key stakeholders, we identified the need to move from a functional positioning to one that revolved around the overarching emotional benefit Youcamp offered.

 Engaging with the founding team and key stakeholders, we identified the need to move from a functional positioning to one that revolved around the overarching emotional benefit Youcamp offered.

Engaging with the founding team and key stakeholders, we identified the need to move from a functional positioning to one that revolved around the overarching emotional benefit Youcamp offered.

 We created the brand positioning and tagline: “Youcamp – your new favourite place”, which draws on emotional essence and reflects the warm, inviting, active and optimistic ethos of the brand.

We created the brand positioning and tagline: “Youcamp – your new favourite place”, which draws on emotional essence and reflects the warm, inviting, active and optimistic ethos of the brand.

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 With the flexibility to work across all channels, we developed a visual and verbal identity that embodies the feeling of adventure, a connection with nature and the unique social experience that Youcamp offers.

With the flexibility to work across all channels, we developed a visual and verbal identity that embodies the feeling of adventure, a connection with nature and the unique social experience that Youcamp offers.

 We provided example applications of how to bring the brand to life, including a new website and interactive map, giving consumers a unique and experiential format to find their next adventure.

We provided example applications of how to bring the brand to life, including a new website and interactive map, giving consumers a unique and experiential format to find their next adventure.

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