The Contenders


• Discovery & Insights • Brand Strategy • Brand Identity • Brand Guidelines • Packaging Design • Brand Application

“The Contenders worked with us to redefine Trojan tools and created a strong confident brand that could not only carve out a space in the good to better tier for hand tools but compete on shelf within Bunnings stores nationally. From concepts through to style guide, pack artwork and product tooling, The Contenders considered every aspect of the brand touchpoints and the target consumer throughout the journey.”

General Manager, Cyclone Tools