MacKillop is a for purpose organisation full of passionate people doing incredible work supporting children in need with out of home care, early intervention and family support services.
With the growing number of at-risk children and changes in government, we needed to strengthen the MacKillop brand so they could maximise future funding, attract partners and continue to make meaningful change.
Key to the success of this project was engaging with diverse stakeholders at critical points of the project to ensure resonance and buy-in.
The positioning needed to be uplifting and progressive just like the people within MacKillop; to empower children and families so that they can transform their own lives.
The concept leveraged the brand heritage and embodied the values of the founders of the three Catholic congregations.
The design puts children and families at the centre of the work resulting in a distinctive M, with fluid lines to represent the flexibility and diversity of MacKillop’s work.