From a small family owned Melbourne business, to a key player within the Australian woodstove market, Scandia has offered Scandinavian inspired wood & gas heaters for over 65 years.
Locking in an exclusive distribution deal with Bunnings, Scandia was growing fast and needed to modernise their brand for cut though and distinctiveness in the market.
Scandia was transformed from homegrown to professional with a new strategy and design system including; logo, pack, photography and comms.
Fire is a magnet and brings people together, just like Scandia; which combines Scandinavian design with an accessible Australian personality. “High-end design without the high-end price tag.”
Anchored on the dynamic silhouette of a reindeer head, commonly mounted above European fireplaces, the bold design brought part antlers-part flames to life for maximum impact.
The brand and communications rollout has exceeded sales expectations by 50% placing Scandia in a strong position to dominate the Australian woodstove market.