The Contenders

Scandia

• Discovery & Insights • Brand Strategy • Brand Identity • Packaging Design • Photography & Art Direction • Website Design • Brand Guidelines

“The Contenders helped us develop our Scandia brand from the ground up. They have made a lasting impact on our business. The team are tremendous to work with and were instrumental in generating a brand idea and brand identity that wins in-store and online. I could not recommend them more highly.”

Group Sales and Marketing Manager, Scandia

 From a small family owned Melbourne business, to a key player within the Australian woodstove market, Scandia has offered Scandinavian inspired wood & gas heaters for over 65 years.  Locking in an exclusive distribution deal with Bunnings, Scandia was growing fast and needed to modernise their brand for cut though and distinctiveness in the market.

From a small family owned Melbourne business, to a key player within the Australian woodstove market, Scandia has offered Scandinavian inspired wood & gas heaters for over 65 years.

Locking in an exclusive distribution deal with Bunnings, Scandia was growing fast and needed to modernise their brand for cut though and distinctiveness in the market.

02_Scandia_Photography.jpg
 Scandia was transformed from homegrown to professional with a new strategy and design system including; logo, pack, photography and comms.  Fire is a magnet and brings people together, just like Scandia; which combines Scandinavian design with an accessible Australian personality. “High-end design without the high-end price tag.”

Scandia was transformed from homegrown to professional with a new strategy and design system including; logo, pack, photography and comms.

Fire is a magnet and brings people together, just like Scandia; which combines Scandinavian design with an accessible Australian personality. “High-end design without the high-end price tag.”

 Anchored on the dynamic silhouette of a reindeer head, commonly mounted above European fireplaces, the bold design brought part antlers-part flames to life for maximum impact.  The brand and communications rollout has exceeded sales expectations by 50% placing Scandia in a strong position to dominate the Australian woodstove market.

Anchored on the dynamic silhouette of a reindeer head, commonly mounted above European fireplaces, the bold design brought part antlers-part flames to life for maximum impact.

The brand and communications rollout has exceeded sales expectations by 50% placing Scandia in a strong position to dominate the Australian woodstove market.