The great re-opening: how brands can spring forwards
As the southern hemisphere winter changes to spring, the last few weeks have also seen a shift in our approach …
Give your brand a sporting chance
As the western world opens up for summer, Asia, Africa and the east coast of Australia are in the middle of another …
How great brands are going sideways for growth
If you run a business, or work in one, you have two starts to a year: there is the one you celebrate with family …
Branding behind closed doors
As Victoria works through Lockdown 4.0 without its lead sponsor from last time (North Face), Singapore …
A shot in the arm for branding
It’s vaccination season. Hidden amongst the celebratory news of multiple flavours of vaccines, countries fighting …
Retailing in the real world: the four inescapable truths
February is my favourite month. Not just because of the romance but because of a rodent.
A Brand New Era Begins
Welcome to 2021. A world of wonder where the new Twitter office has become a touch more civil, Facebook has become more savage, squirrel fur hats are on the up, and orange hair is on the out. Face masks are still required in supermarkets…
A Brand of Better: How 'Green' Should be Redefined
While waiting for Trump to finally confirm his loser status last week we suffered a loss much closer to home – our twelve-year-old family dog, Dewey. He was a friend and a constant companion through the ups and downs…
Brands, monkeys and polyamorous parties: the quest for the middle ground
Crisp, fall morning; Nirvana in the Discman; heading to an 8:30am Psych 101 course. Centre stage in a 600-seat auditorium stood professor Rory O’Day. Three mornings a week he stood like growling…
The future of brand is vertical
It’s nearly spring here in Victoria where the longer and lighter days give you more time to fixate on what might happen to you after mistakenly touching the Hello Fresh delivery without your safety mittens on…
How does your brand think?
Hello from the education state, the home education state that is. Victoria is discovering that having the kids round the de-facto boardroom means more colouring in and less concentration. Karen from the accounting team…
Meet the Whales and Fish of branding
Bonjour from Lockdown 2.0! 2020 feels like the future showed up for dinner early while we were all still in the bathroom getting ready. From lockdowns to more locking up in ‘one’ China, from taking a knee…
Pandemic prosperity: The four factors retailers need to thrive, not just survive
Electrical tape. Hard wearing, utilitarian, the defining visual symbol of the COVID-19 crisis. It’s everywhere these days; hanging out with its mates ‘caution tape’ and ‘orange safety buntings’. It’s all the rage…
What killed business as we know it? Not Coronavirus
Does it ever come back? This week I watched Vela (a You Tube Vlog) starring a slightly subdued (possibly drugged) John John Florence, his little bro and a few mates…
Necessity: Drives us, drives our brands
How do we refrain from focussing too much on the here and now during times of crisis? For me, it’s about turning off the emotional monster that saw me nick Panadol from Costco.
Wash your hands; not your brands
Is this going to be the year of transmission? There is a great scene at the end of the film Contagion where we see the bat bite a piece of fruit…
The future of food: A win for cows; business as usual for chickens
Food is intrinsic to being human. Not just for our survival, but what, how and why we consume helps shape our identity.
Branding Insights for 2020
Looking back on the year that was in brand, highlights two transformations: the reshaping of trust and the impact of technology…
Australian Government rebrands climate action initiative
Aims to become the ‘Heart Foundation tick’ of climate action. Read about our work with Climate Active in CMO Magazine.
The roof is on fire: Brands should be fired up about change
Fire on our continent is nothing new; but our reaction is. Our response used to connect us, but now it divides…