A Brand New Era Begins
Joe Rogers Joe Rogers

A Brand New Era Begins

Welcome to 2021. A world of wonder where the new Twitter office has become a touch more civil, Facebook has become more savage, squirrel fur hats are on the up, and orange hair is on the out. Face masks are still required in supermarkets…

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A Brand of Better: How 'Green' Should be Redefined
Joe Rogers Joe Rogers

A Brand of Better: How 'Green' Should be Redefined

While waiting for Trump to finally confirm his loser status last week we suffered a loss much closer to home – our twelve-year-old family dog, Dewey. He was a friend and a constant companion through the ups and downs…

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The future of brand is vertical
Joe Rogers Joe Rogers

The future of brand is vertical

It’s nearly spring here in Victoria where the longer and lighter days give you more time to fixate on what might happen to you after mistakenly touching the Hello Fresh delivery without your safety mittens on…

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How does your brand think?
Joe Rogers Joe Rogers

How does your brand think?

Hello from the education state, the home education state that is. Victoria is discovering that having the kids round the de-facto boardroom means more colouring in and less concentration. Karen from the accounting team…

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Meet the Whales and Fish of branding
Joe Rogers Joe Rogers

Meet the Whales and Fish of branding

Bonjour from Lockdown 2.0! 2020 feels like the future showed up for dinner early while we were all still in the bathroom getting ready. From lockdowns to more locking up in ‘one’ China, from taking a knee…

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Necessity: Drives us, drives our brands
Joe Rogers Joe Rogers

Necessity: Drives us, drives our brands

How do we refrain from focussing too much on the here and now during times of crisis? For me, it’s about turning off the emotional monster that saw me nick Panadol from Costco.

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Wash your hands; not your brands
Joe Rogers Joe Rogers

Wash your hands; not your brands

Is this going to be the year of transmission? There is a great scene at the end of the film Contagion where we see the bat bite a piece of fruit…

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Branding Insights for 2020
Joe Rogers Joe Rogers

Branding Insights for 2020

Looking back on the year that was in brand, highlights two transformations: the reshaping of trust and the impact of technology…

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